Daniel deMoulin serves as Creative Director and Strategist

His first exposure to "creative media" began at 12 years old after "borrowing" his father's Kodak 35 without permission which, as it turned out, had a broken shutter. The resulting pictures convinced him that creativity was easy.

But when Daniel has trouble duplicating the success of those early days, he has been known to throw a camera on the ground to re-capture the effect. It's becoming increasingly expensive to keep him around but he cooks like a Michelin-starred chef so his position here is secure for now.

If you meet him at a party he'll drop names of past clients like they are BFF – HBO, Warner Bros. and Taylor Made Golf for photography – Intel, Symantec and Lucent for Creative Direction – Disney and Yahoo for packaging.

Daniel believes the best communications are based on common sense. While that attitude might seem to encourage clients to adopt a DIY approach, fortunately there are still enough companies who forget who they are and get lost up in the marketplace clutter.